SETU keeps the profile independent from the object used to share it. People can create and update one living identity, then connect it to cards, IDs, watches, tags, lockets, keychains, QR codes, or direct links without rebuilding their information each time.
SELECTED PRODUCT AREAS
The main parts of the system.
Digital profiles
SETU Cards
Student & corporate IDs
SETU Wear
PEOPLE & ACCESS
Who uses it.
Personal
A simple profile for contact details, social links, and everyday sharing.
Professional
A work-facing identity for portfolio links, services, credentials, and direct enquiry paths.
Business
A brand-led profile for companies, stores, teams, and customer-facing information.
Institution
A managed identity layer for student IDs, corporate IDs, and controlled organizational rollouts.
KEY WORKFLOW
How the work moves.
Create a free profileChoose the identity typeAdd links, contact, and contentPair a card, ID, wearable, or accessoryShare by NFC, QR, or direct link
CURRENT PHASE
Profile platform
The public identity direction, profile types, product ecosystem, and core brand system are defined. Current work is connecting the public experience, profile management, product activation, and purchase flow into one production-ready platform.
BUILDS / Active build / Ecosystem / 2026
SETU Connect
Bridge your identity.
SETU connects physical identity objects with flexible digital profiles. A card, ID, watch, tag, locket, or keychain becomes an entry point to a living identity layer.
Digital identity ecosystem · Profiles · NFC · QR · Physical products · Teams
BUILD OVERVIEW
What this build brings together.
SETU keeps the profile independent from the object used to share it. People can create and update one living identity, then connect it to cards, IDs, watches, tags, lockets, keychains, QR codes, or direct links without rebuilding their information each time.
BUILT BYKaran Soni / product, system & developmentIndependent product work designed and built under Karan Soni.
IdentityProfilesPhysical products
PRODUCT AREAS
The parts that make the whole.
Move across the areas to see the role each one plays.
Digital profiles
Personal, professional, business, and single-link profiles organize identity, contact actions, links, and presentation in one editable place.
SETU Cards
Personal, professional, business, and single-link cards turn a tap or scan into a direct profile experience.
Student & corporate IDs
Institution-issued IDs connect verified identity, organization context, and useful profile actions without replacing the physical credential.
SETU Wear
NFC watches carry the same identity layer into an everyday wearable format for faster, more natural sharing.
Tags & accessories
Tags, lockets, and keychains extend the ecosystem to bags, equipment, gifts, and compact identity use cases.
Teams & business
Organizations can provision identities, manage consistent brand fields, and connect staff or institutional products without flattening individual profiles.
ACTIVE AREA
Digital profiles
Personal, professional, business, and single-link profiles organize identity, contact actions, links, and presentation in one editable place.
PEOPLE & ACCESS
Built around the people who use it.
Each role sees the information and actions relevant to its responsibility.
ACTIVE PERSPECTIVE
Personal
A simple profile for contact details, social links, and everyday sharing.
Free profileQR sharingContact actions
KEY WORKFLOW
How the work moves.
Create a free profileChoose the identity typeAdd links, contact, and contentPair a card, ID, wearable, or accessoryShare by NFC, QR, or direct linkUpdate once and keep every format current
PRODUCT DECISIONS
The rules behind the experience.
The decisions that keep the system coherent as the work becomes more complex.
Profiles remain free
Creating, editing, linking, and sharing a profile should not depend on buying a physical product.
NFC always has a QR fallback
A tap is convenient, but the identity must remain accessible across phones, cases, and device limitations.
The profile is separate from the product
A card or watch can be replaced without losing the identity, links, history, or public URL behind it.
Public flows stay isolated from account systems
Landing pages, public profiles, and purchase journeys remain fast and focused while management tools evolve independently.
BUILD STATUS
Where the build stands now.
The public identity direction, profile types, product ecosystem, and core brand system are defined. Current work is connecting the public experience, profile management, product activation, and purchase flow into one production-ready platform.
CURRENT PHASE
Profile platform
Authentication, profile management, links, QR sharing, product activation, and organization workflows.
CURRENT PHASEProfile platform
Authentication, profile management, links, QR sharing, product activation, and organization workflows.
